Asda Gets Microsoft "Knickers in a Twist"

The following was in Computergram today too:

Microsoft Corp's busy legal team took time off from working out their defense to Sun Microsystems Inc's Java suit and got their "knickers in a twist" over a range of women's underwear. Red-faced Microsoft executives were outraged when they discovered that UK supermarket group Asda was calling a range of bras, panties and thongs "microsoft." The software giant demanded that Asda remove the name from its own range of "software" because the public might get "confused." Asda chose microsoft, according to the Financial Times, because the fabric name polyamide elastane lycra, was a bit of a mouthful for its customers. Now Asda is refusing to drop its microsoft knickers -- though it has promised only to use the microsoft name in connection with women's underwear.